If you own a business itâ¤™s wise to invest in applications like Act! contact management software to provide a better service to your customers, which can help you boost sales. The software keeps a record of all interactions you will make with your customers, whether you send them an email or have a formal meeting with them, the program will conveniently track it for you. One of the biggest benefits this offers is the instant information youâ¤™ll have access to. For example, if a client suddenly appears in your office for a walk-in meeting, youâ¤™ll have all the essential information with a few keystrokes here and a few mouse clicks there.This record will allow you to provide better customer care. Think again of the impromptu visit by one of your customers. Youâ¤™ll leave a better impression if you remember the last transaction they made with you, which can help increase the likelihood that theyâ¤™ll be a returning customer.