A famous quote from renowned essayist Ralph Waldo Emerson stated that a personâ¤™s greatest glory is not in never failing, but in rising up every time from each failure. As encouraging as it sounds, this is actually easier said than done, especially when it comes to business. Sensible owners would not take the risk of making an investment when thereâ¤™s a very low rate of success.Business failure is often caused by two things: economic downturn and mismanagement. While the former is inevitable and not the fault of anyone involved in the business, the latter is definitely the ownerâ¤™s responsibility. If you own a business and you want to eliminate the chance of failure, you have to pay attention to one of the most important aspects of a business: your relationship with your customers.