One tool that can help managers make sense of the highly diverse data available in CRM and turn it into business knowledge is Swiftpage‚§™s Act! Contact Management software. One of the most popular CRM software products, the program can collect data from business‚§™ social media accounts, productivity tools, and accounting records. Data that it has gathered can then be easily presented in a simplified manner using automatically generated reports.Another advantage of the software is that it can be easily deployed by businesses of any size. It is very easy to learn and companies like Stewart Technologies can teach new users how to use the software by providing extensive Act! training online.