If you are a small or medium-sized business looking for a cost-effective way to build a database that can record customer information and identify new business prospects, why not use ACT! Contact Management?ACT! Contact Management, formerly Sage ACT!, is a software that provides entry-level Customer Relationship Management (CRM) functionality to help businesses manage customer relationships efficiently. It is currently one of the best-selling contact management solutions and is recommended by consulting agencies such as Stewart Technologies, Inc.Contact Management is brilliant at follow up; when used correctly. Hereâ¤™s where an Excel spreadsheet or Outlook fails miserably! They just donâ¤™t have the features and tools necessary for effective follow up. Informative notes and a historical account of your interactions are just not a part of these programs.