Ensuring your business has clean data is not a glamorous job, but itâ¤™s certainly essential. In fact, itâ¤™s so essential that some companies will even hire a professional provider of IT services in Baltimore for it. While some abhor the tedious process of ensuring their database is current and accurate, there are those who see this activity for what it is.As a business owner, you have a lot of competing priorities and often the fact that your data might not be as clean or accurate as you would like it to be can get left to that day when you have time to think about it! Yes, you have guessed it â¤“ it never comes. Even though you know that it makes sense to have all of your leads, client information, opportunity details, correspondence and activity entered into a reliable database â¤“ or Customer Relationship Management (CRM) platform, the fact is that this data can quickly become outdated if you are not on top of it.