"Maintaining customer relationships is crucial to a business' survival, especially if a small company is involved. The fight for customers is a war of attrition, and businesses need to stay ahead of the game in order to maintain their clientele. Fortunately, upgraded Act contact management software supplied by solutions providers like Stewart Technologies, Inc. can give companies the support they need to manage their affairs.Such software, also dubbed customer relationship management (CRM) software, basically helps companies manage their dealings with current and future customers. They do this by automating coordination among the sales, marketing, customer service, and technical support divisions of a company. It may not sound like much on paper, but the effect of delivering a reliable and cohesive experience to customers is often enough to maintain a loyal base."